Tag Archives: Moto

Consumer Needs, Not Innovation by Itself, Will Drive Design for Motorola and Lenovo

It’s rare to listen to a company’s executives speak critically about their unsuccessful product. Phrases like “ahead of its time” or “didn’t live up to its potential” are much more common, so once Kouji Kodera, Senior Vice chairman, Product Management, Motorola Mobility talks about the danger of innovating without thinking about the customer’s needs, and specifically points to the Motorola Aura as an example, it catches your attention. “The Aura was a beautiful phone whose ...

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