17 Best CRM With Email Marketing Software (2025)

HubSpot — Best for scalability and ecosystem

HubSpot probably deserves its reputation as the “gateway drug” of marketing automation. The free plan is genuinely useful—up to 2,000 email sends monthly, basic CRM features, and forms that don’t look terrible. For small teams testing the waters, it’s hard to beat.

The CRM foundation is solid. Contact management, deal tracking, and task automation work as expected. Email campaigns integrate naturally with contact properties, making personalization straightforward. The visual workflow builder is intuitive enough that non-technical users can create decent automations without much training.

Where HubSpot shines is its ecosystem. Over 1,000 native integrations mean you can probably connect whatever tools you’re already using. The knowledge base and training resources are extensive—perhaps overly so, but better than sparse documentation.

The catch? Pricing scales aggressively. The Professional Marketing Hub jumps to $890/month for 2,000 contacts, plus a $3,000 onboarding fee. Enterprise starts at $3,600 monthly. For growing businesses, costs can spiral quickly as contact lists expand.

HubSpot works best for teams that want a single platform they can grow into, understand that “free” has limits, and can stomach the price increases that come with success.

Read the full HubSpot review

Brevo (Sendinblue) — Best for budget and high contact counts

Brevo’s free plan is genuinely generous—300 emails daily to unlimited contacts. For businesses with large contact lists but modest sending needs, this creates interesting cost advantages over per-contact pricing models.

The CRM features are basic but functional. Contact management, deal tracking, and company records cover essentials without overwhelming complexity. Email campaigns pull CRM data for personalization, though the integration feels less seamless than dedicated platforms.

Multi-channel capabilities set Brevo apart. SMS, WhatsApp, and email automation can trigger from the same workflows. For businesses managing customer communications across multiple channels, this consolidation has appeal.

Email deliverability reputation is solid. Brevo maintains good sender relationships with major providers, and their infrastructure handles volume spikes reasonably well.

Limitations include a somewhat clunky interface and automation builder that feels less sophisticated than specialized marketing tools. Advanced features require higher-tier plans, though even paid tiers remain reasonably priced.

Brevo works for cost-conscious teams with high contact volumes who need basic CRM functionality alongside multi-channel messaging.

Read the full Brevo review

Pipedrive + Campaigns — Best for sales-led teams

Pipedrive built its reputation on visual pipeline management, and that strength shows. Deal tracking, activity logging, and sales process automation feel natural for teams that live in their CRM.

Email marketing comes via the Campaigns add-on, which integrates reasonably well with CRM data. You can segment based on deal stage, create sequences triggered by pipeline movement, and track email engagement within contact records.

The email builder is functional rather than inspiring. Templates are professional but limited, and the automation features cover basics without advanced conditional logic. For simple drip campaigns and pipeline-triggered sequences, it works fine.

Pricing transparency is refreshing. Pipedrive starts at $21.90/user/month for the CRM, with Campaigns adding another layer of cost. The total isn’t cheap, but there aren’t many surprises in the billing.

Mobile experience is solid, which matters for sales teams in the field. The iOS and Android apps handle both CRM tasks and email campaign management without feeling cramped.

Pipedrive suits sales-heavy organizations that want their email marketing tightly integrated with pipeline activities, even if it means sacrificing some marketing automation sophistication.

Read the full Pipedrive review

Zoho CRM + Campaigns — Best for AI-assisted SMB suites

Zoho’s ecosystem approach has merit if you’re already using their other tools. CRM, email marketing, project management, and accounting can share data seamlessly when everything runs on the same platform.

The CRM itself is feature-rich. Custom fields, workflow automation, and AI-powered insights (Zia assistant) provide enterprise-like capabilities at SMB pricing. Deal forecasting and sales analytics are surprisingly sophisticated for the price point.

Email integration works through Zoho Campaigns, which offers decent automation capabilities. Drag-and-drop email builder, A/B testing, and behavioral triggers handle most common use cases. The multi-channel approach includes SMS and social media automation.

AI features are genuinely useful rather than marketing fluff. The system can predict lead scores, suggest next best actions, and automate routine data entry tasks. For small teams wearing multiple hats, these capabilities add real value.

The interface feels dated compared to newer platforms, and some workflows require more clicks than they should. Support can be hit-or-miss depending on your geographic region.

Zoho works for businesses that value ecosystem integration over best-of-breed tools and want AI assistance without enterprise-level complexity.

Read the full Zoho CRM + Campaigns review

Salesforce + Marketing Cloud — Best for enterprise extensibility

Salesforce’s CRM dominance isn’t accidental. The platform handles complex sales processes, custom objects, and intricate permission structures that smaller tools can’t match. For enterprise teams, this depth is often necessary.

Email marketing through Marketing Cloud is powerful but complex. Journey Builder creates sophisticated, multi-touchpoint campaigns that can span months or years. Einstein AI provides predictive send-time optimization and content recommendations.

The integration between Sales Cloud and Marketing Cloud is comprehensive. Lead scoring, attribution tracking, and closed-loop reporting work across platforms, giving marketing teams visibility into revenue impact.

Pricing reflects the enterprise focus. Sales Cloud starts at $25/user/month for basic features, while Marketing Cloud Professional begins at $1,250 monthly for 15,000 contacts. Enterprise deployments can easily cost $10,000+ monthly.

Implementation complexity shouldn’t be underestimated. Most organizations need consultant support for setup and configuration. The learning curve is steep, and ongoing administration requires dedicated resources.

Salesforce suits large organizations with complex sales processes, dedicated CRM administrators, and budgets that can accommodate enterprise-grade pricing and implementation costs.

Read the full Salesforce review

Keap — Best for service SMB automation

Keap targets service-based small businesses—coaches, consultants, agencies—with features designed around appointment booking, invoicing, and client nurturing. The CRM reflects this focus with pipeline stages that make sense for service delivery.

Email automation capabilities are solid. The campaign builder handles complex sequences with conditional branches, tags, and goal-based progression. For businesses that need to nurture leads over long sales cycles, the functionality is adequate.

The standout feature is lifecycle automation that extends beyond email. Invoice generation, appointment scheduling, and task assignment can trigger from the same workflows that send emails. For solo practitioners or small teams, this consolidation reduces software stack complexity.

Pricing starts at $249/month, which isn’t exactly budget-friendly for small businesses. However, the feature set includes capabilities that might otherwise require multiple tools—CRM, email marketing, appointment scheduling, and basic e-commerce.

The interface shows its age compared to newer platforms, and some automation features require workarounds that feel clunky. Mobile experience is functional but not exceptional.

Keap works for service-based businesses that want appointment booking and invoicing integrated with their email marketing, despite higher pricing than pure CRM or email tools.

Read the full Keap review

EngageBay — Best for budget all-in-one with analytics focus

EngageBay’s value proposition is straightforward: marketing, sales, and service tools for significantly less than buying them separately. The free plan includes CRM, email marketing, and basic automation for up to 1,000 contacts.

Email marketing features are comprehensive. Drag-and-drop builder, automation sequences, A/B testing, and landing page creation cover most SMB needs. The visual automation builder handles multi-step campaigns with reasonable sophistication.

CRM functionality balances simplicity with capability. Pipeline management, contact scoring, and task automation work well for small to medium teams. The integration between CRM data and email segmentation feels natural.

Reporting and analytics get more attention than typical all-in-one platforms. Custom dashboards, revenue attribution, and campaign performance tracking provide insights usually reserved for more expensive tools.

The catch is execution quality. While features exist on paper, the interface can feel sluggish, and some workflows have rough edges. Support response times vary significantly depending on your plan level.

EngageBay suits budget-conscious teams that want comprehensive functionality and can tolerate some interface quirks in exchange for significant cost savings.

Read the full EngageBay review

Freshsales (Freshworks) — Best for sales CRM with email built-in

Freshsales prioritizes the sales process, with email marketing feeling like a natural extension of CRM activities rather than a separate function. For teams that want their email campaigns tightly coupled to sales activities, this approach works well.

The CRM foundation is strong. Visual pipelines, activity tracking, and built-in phone and email capabilities create a complete sales workspace. Custom fields, workflow automation, and reporting cover most team needs without overwhelming complexity.

Email sequences integrate directly with CRM actions. You can trigger campaigns based on deal stage changes, contact properties, or sales rep activities. The automation isn’t as sophisticated as dedicated marketing platforms, but it handles common use cases effectively.

Freddy AI provides useful insights—lead scoring, deal insights, and email engagement predictions. The AI features feel practical rather than gimmicky, though they’re not as advanced as larger platforms.

Pricing is transparent and reasonable. The free plan includes basic CRM and email features for small teams. Paid plans start at $15/user/month with no contact limits—a refreshing change from per-contact pricing models.

Freshsales works for sales-focused teams that want email marketing capabilities integrated into their CRM workflow without learning separate platforms or managing complex integrations.

Read the full Freshsales review

monday sales CRM — Best for workflow customization

monday.com’s strength lies in visual project management, and their CRM extends this approach to sales processes. If your team thrives on customizable workflows and visual organization, the CRM might click.

Email marketing comes through column-based automation and integrations rather than a dedicated email builder. You can trigger campaigns based on board updates, deal stage changes, or custom field modifications. It’s different from traditional email platforms but flexible for teams already using monday’s workflow approach.

The visual nature makes pipeline management intuitive. Color-coded deal stages, progress tracking, and team collaboration features work well for teams that prefer visual organization over traditional CRM interfaces.

Automation capabilities are broad but not email-specific. You can automate notifications, task assignments, and status updates across your entire workflow—email campaigns are just one component of larger process automation.

Pricing scales by user ($12-$24/seat/month) with email automation requiring higher-tier plans. For teams already paying for monday’s project management features, adding CRM and email capabilities can be cost-effective.

monday works for project-centric teams that want CRM and email marketing integrated into their existing workflow management platform, even if it means learning non-traditional approaches to campaign management.

Read the full monday Sales CRM + Email review

Nutshell — Best for simple CRM + email drips

Nutshell focuses on simplicity without sacrificing essential features. The CRM covers contact management, pipeline tracking, and activity logging without overwhelming new users with complex workflows.

Email functionality is straightforward. Template-based campaigns, basic automation sequences, and bulk email capabilities handle common use cases. The integration with CRM data enables segmentation and personalization, though options are more limited than specialized email platforms.

The interface design prioritizes usability. Both CRM and email features feel approachable for non-technical users, with reasonable learning curves and helpful onboarding processes.

Gmail and Outlook sync works well, which matters for teams that live in their email clients. Sent emails appear in contact records, and CRM activities sync back to email platforms seamlessly.

Pricing is straightforward at $19/user/month, including both CRM and email capabilities. No contact limits or hidden fees—just per-user pricing that scales predictably.

Nutshell suits small to medium teams that want CRM and email marketing functionality without complexity, training overhead, or pricing surprises common in more feature-rich platforms.

Read the full Nutshell review

Insightly — Best for project-linked CRM + email

Insightly combines project management with CRM in ways that make sense for businesses where deals involve ongoing project work. Customer relationships extend beyond initial sales into project delivery.

Email marketing through Journey Builder creates multi-step campaigns that can trigger based on project milestones, deal stages, or contact behaviors. For businesses with long customer engagement cycles, this project-aware automation has genuine utility.

CRM and project data integration enables sophisticated segmentation. You can target emails based on project types, completion status, team assignments, or custom project fields—capabilities that pure CRM or email platforms typically can’t match.

Reporting combines sales metrics with project performance, giving teams visibility into how customer relationships affect project outcomes and vice versa. For agencies or service businesses, these insights can inform both business development and delivery strategies.

Pricing starts at $29/user/month for professional features, with project management included. For teams that would otherwise buy separate CRM, email, and project tools, the consolidated pricing can be attractive.

Insightly works for project-based businesses that need customer relationship management tightly integrated with project delivery and want email marketing that understands both contexts.

Read the full Insightly review

BIGContacts — Best for ease-of-use and low TCO

BIGContacts prioritizes simplicity and affordability over feature depth. The forever-free plan includes CRM and basic email marketing for startups testing the waters, while paid plans start at just $9.99/month.

Email automation covers essentials—drip campaigns, behavioral triggers, and template-based broadcasting. The automation builder is visual but not overwhelming, making it approachable for users intimidated by complex marketing platforms.

CRM functionality focuses on contact management and basic pipeline tracking without enterprise-level complexity. Custom fields, activity logging, and task management provide sufficient capability for small to medium businesses.

Mobile access is solid, which matters for field-based teams. Both CRM and email campaign management work reasonably well on smartphones and tablets.

Integration options are limited compared to larger platforms, though Gmail, Outlook, and major email services connect properly. For teams with simple tech stacks, the native integrations may be sufficient.

BIGContacts suits small businesses that prioritize cost control and ease of use over advanced features, particularly teams new to CRM and email marketing who need gentle learning curves.

Read the full BIGContacts review

Salesmate — Best for behavior-based triggers at SMB price

Salesmate combines visual pipeline management with event-driven email automation at pricing levels accessible to small and medium businesses. The platform focuses on automation triggered by contact behaviors and CRM activities.

Email sequences can trigger based on website visits, email engagement, deal stage changes, or custom events. For businesses that want sophisticated behavioral triggers without enterprise pricing, this capability delivers genuine value.

The CRM includes features typically found in more expensive platforms—custom fields, workflow automation, built-in phone, and comprehensive activity tracking. Visual pipeline management makes sales process tracking intuitive.

A/B testing extends beyond email subject lines to entire campaigns and landing pages. For teams that want to optimize conversion rates systematically, the testing capabilities support data-driven decision making.

Pricing starts at $23/user/month for full features, with no contact limits. The transparent pricing model avoids per-contact charges that can surprise growing businesses.

Salesmate works for growing businesses that want advanced automation and CRM capabilities at SMB pricing, particularly teams focused on behavioral marketing without the complexity of enterprise platforms.

Read the full Salesmate review

GetResponse — Best for email-first teams adding CRM

GetResponse built its reputation on email marketing before adding CRM functionality. For teams with established email marketing needs who want to add contact management and sales tracking, this evolution makes sense.

Email automation capabilities are sophisticated—advanced segmentation, behavioral triggers, perfect timing send optimization, and comprehensive A/B testing. The email editor and template library are professional-grade.

The CRM addition provides deal tracking, lead scoring, and sales funnel management without disrupting established email workflows. Existing email campaigns can incorporate CRM data for better personalization and segmentation.

Landing page and webinar features extend the platform beyond pure email and CRM. For businesses that use webinars or lead magnets in their marketing strategy, having these tools integrated reduces platform complexity.

E-commerce integrations are strong, with abandoned cart recovery, purchase-based segmentation, and product recommendation capabilities that serve online retailers well.

GetResponse suits email marketing teams that need CRM capabilities added to their existing campaigns, particularly businesses with e-commerce components or webinar-based marketing strategies.

Read the full GetResponse review