Moosend Review: CRM With Email Marketing (2025)

If you’re evaluating multiple platforms for your business needs, our comprehensive roundup of CRM + email tools puts Moosend in context alongside 16 other solutions.

Moosend quietly delivers enterprise-level email marketing features at prices that often embarrass the big-name competitors. The platform packs sophisticated automation workflows, extensive template libraries, and robust deliverability infrastructure into packages that typically cost 30-50% less than comparable alternatives. But the real surprise? The feature depth you get for the price.

The short version? Moosend excels for small to medium businesses that want advanced email automation and professional design capabilities without premium pricing. However, if you need heavy CRM functionality or prefer hand-holding support, more specialized platforms might serve you better. The focus here is delivering maximum marketing power per dollar spent, not simplifying everything to the basics.

Snapshot and verdict

Who it’s for: Budget-conscious businesses that refuse to compromise on features, particularly ecommerce stores, content publishers, and growing SaaS companies that need sophisticated automation at affordable prices.

Pros:

• Exceptional value: starts at $7/month (annual) for 500 contacts with unlimited emails [2]
• 32 automation triggers – more than most premium platforms [1]
• 90.1% average inbox placement rate with enterprise deliverability features [5]
• RSS campaigns for automatic blog content distribution [6][7]
• 75+ professional email templates across multiple industries [4]
• AI-powered subject line optimization and content suggestions [8]

Cons:

• No true free plan – only 30-day trial [9]
• Basic contact management – minimal CRM functionality [3]
• Fewer native integrations compared to established platforms [5]
• Interface can feel overwhelming for complete beginners [3]
• Advanced features require Moosend+ custom pricing for larger teams [10]

Quick pricing context: Pro from $7/month (annual) or $9/month (monthly) for 500 contacts; scales to $252/month for 50,000 contacts; custom Moosend+ and Enterprise plans available.

Key features and CRM-email fit

Advanced automation builder

Moosend’s automation capabilities genuinely punch above their weight class. With 32 different triggers available, you can create sophisticated workflows that respond to subscriber behavior, purchases, website activity, and custom events. This trigger variety exceeds most competing platforms, including premium alternatives.

Moosend’s comprehensive automation builder with 32 trigger options

The workflow editor supports complex logic with split paths, conditional statements, and multi-step sequences. You can establish triggers for joining mailing lists, making purchases, clicking specific links, or reaching certain engagement thresholds. The flexibility enables sophisticated customer journey mapping typically reserved for enterprise platforms.

Web tracking integration connects automation to subscriber website behavior, creating personalized campaigns based on page visits, time spent on site, or product browsing patterns. This behavioral data enables precision targeting that drives higher conversion rates.

Email design and templates

The drag-and-drop editor balances ease of use with granular control. Moosend provides 75+ templates across categories including ecommerce, corporate, food, fashion, and seasonal campaigns. Template quality is professional-grade with modern designs that look good across email clients.

Template customization options are extensive – modify layouts, add countdown timers, insert product blocks, customize social links, and adjust spacing. The editor handles responsive design automatically while allowing detailed mobile optimization.

AI writing assistance helps optimize subject lines, preview text, and email content for better engagement. The system suggests improvements based on industry best practices and historical performance data.

RSS campaign automation

RSS campaigns automatically convert blog content into email newsletters, saving hours of manual work for content-heavy businesses. The system monitors RSS feeds and generates emails when new content appears, maintaining consistent subscriber engagement without ongoing effort.

Setup is straightforward: provide your RSS feed URL, choose a template, customize the design, and schedule delivery frequency. The system validates feeds to ensure proper image loading and formatting. This automation is particularly valuable for publishers, bloggers, and content marketing teams.

Template options for RSS campaigns include simple text-focused layouts and visual-heavy designs that showcase featured images. The flexibility accommodates different content styles and branding requirements.

Campaign types and flexibility

Moosend supports five distinct campaign types: Regular campaigns for newsletters and promotions, A/B split tests for optimization, repeatable HTML campaigns for recurring content, RSS campaigns for automated blog distribution, and automation campaigns for triggered sequences.

A/B testing capabilities extend beyond subject lines to include sender names, email content, and send times. The system automatically delivers the winning variation to remaining subscribers, optimizing campaign performance without manual intervention.

Transactional email support handles purchase confirmations, password resets, and account notifications through API integration. This functionality typically requires separate services but integrates natively within Moosend’s Pro plans.

Contact management and segmentation

Contact management covers essentials without CRM complexity – subscriber profiles, custom fields, tags, and behavioral data. While not a full CRM replacement, it handles email marketing segmentation needs effectively.

Segmentation options leverage subscription data, engagement patterns, purchase history, and custom field values. Dynamic segments update automatically as subscriber behavior changes, ensuring campaigns target the right audiences consistently.

List hygiene tools automatically manage bounces, unsubscribes, and spam complaints. The platform maintains sender reputation by removing problematic contacts and providing deliverability recommendations.

Reporting and analytics

Campaign analytics provide comprehensive performance insights including opens, clicks, unsubscribes, forwards, and revenue tracking when connected to ecommerce platforms. Real-time reporting shows campaign progress as it happens.

Automation reporting reveals workflow performance – how subscribers move through sequences, where they drop off, and which paths generate the highest conversion rates. This insight enables continuous optimization of customer journeys.

Integration with Google Analytics enables detailed traffic analysis and revenue attribution for email-driven website visits and conversions.

Pricing and how it scales

Free trial (30 days)

Full feature access including unlimited email sends, one automation workflow, one landing page, and one form. No credit card required for signup, making it genuinely risk-free testing.

Pro plan pricing

Remarkably affordable with annual billing discounts:

• 500 contacts: $7/month (annual) or $9/month (monthly)
• 1,000 contacts: $10/month (annual) or $13/month (monthly)
• 5,000 contacts: $30/month (annual) or $38/month (monthly)
• 10,000 contacts: $56/month (annual) or $70/month (monthly)
• 25,000 contacts: $103/month (annual) or $128/month (monthly)
• 50,000 contacts: $202/month (annual) or $252/month (monthly)

All Pro plans include unlimited email sends, unlimited automations, unlimited landing pages, and full feature access – no tiered restrictions.

Alternative credit system

Pay-per-use credits available starting at $350 for 350,000 emails. Credits never expire and provide full feature access without subscriber limits. This model suits businesses with large but infrequently contacted lists.

Moosend+ and Enterprise plans

Custom pricing for larger organizations needing dedicated account management, SSO, SAML authentication, dedicated IPs, and priority support. These plans add enterprise-grade deliverability consulting and custom integrations.

Cost comparison advantage

Moosend typically costs 30-50% less than comparable platforms. At 10,000 contacts, expect to pay $56-70/month versus $150-200+ for similar features on established platforms.

Email deliverability

Moosend maintains a consistent 90.1% inbox placement rate, ranking among the top performers in independent testing. The platform achieved higher deliverability than HubSpot, Mailjet, and several other established providers.

Deliverability infrastructure includes automatic SPF, DKIM, and DMARC configuration, with free DMARC checking tools to verify domain authentication. The platform is certified by the Certified Senders Alliance (CSA) and maintains membership in M3AAWG for industry compliance.

Built-in deliverability features include spam testing, bounce tracking, and sender reputation monitoring. Bot prevention filters automated actions with 98% accuracy, ensuring engagement data reflects genuine subscriber interest rather than bot activity.

The platform maintains a monthly spam rate of 0.02% (well below the 0.1% safe threshold) and guarantees 98% delivery rates to ensure emails reach subscriber inboxes consistently.

Integrations

Native connectivity

Moosend offers fewer native integrations than established platforms but covers essential business tools including Shopify, WooCommerce, WordPress, Zapier, and major advertising platforms.

E-commerce strength

Shopify and WooCommerce integrations enable automated abandoned cart recovery, purchase-triggered sequences, and product recommendation emails. Customer data syncs automatically for behavioral targeting and revenue tracking.

API capabilities

Robust API support enables custom integrations for technical teams. Webhook functionality allows real-time data sync with external systems for advanced automation triggers.

Use cases and alternatives

Ideal scenarios for Moosend

Content publishers and bloggers benefit tremendously from RSS campaign automation that converts blog posts into newsletters automatically. This saves hours weekly while maintaining consistent subscriber engagement.

Ecommerce businesses can leverage sophisticated abandoned cart workflows, purchase-based segmentation, and product recommendation campaigns without the premium pricing typically associated with these features.

Budget-conscious growing businesses appreciate the generous feature set at entry-level pricing. Teams get enterprise automation capabilities while paying SMB rates.

SaaS companies and agencies benefit from the extensive trigger options for creating complex customer lifecycle campaigns based on product usage, subscription changes, or client milestones.

When to consider alternatives

• Heavy CRM needs should consider HubSpot for integrated sales pipeline management or Pipedrive + Campaigns for sales-focused workflows.
• Simplicity preferences might prefer MailerLite for cleaner interfaces and gentler learning curves, despite fewer features.
• Enterprise-level requirements may need Salesforce + Marketing Cloud for advanced customization and dedicated support.

Moosend vs ActiveCampaign comparison

Moosend offers comparable automation sophistication at significantly lower cost (typically 40-60% less). ActiveCampaign provides deeper CRM integration and more polished interface design but charges premium prices for similar core functionality.

Moosend vs Mailchimp comparison

Moosend delivers superior value with more automation features and unlimited sends at lower pricing. Mailchimp offers broader brand recognition and more templates but significantly higher costs, especially for growing lists.

FAQs

Is there really no free plan?

Correct – Moosend offers a generous 30-day free trial with full feature access, but no permanent free tier. However, the Pro plan pricing is so affordable that it often costs less than “free” plans from competitors that charge for premium features.

How many automation triggers are actually useful?

Most businesses actively use 8-12 triggers regularly, but having 32 options provides flexibility for complex scenarios. Triggers like purchase behavior, website activity, and engagement scoring create sophisticated personalization typically requiring enterprise platforms.

Does the RSS campaign feature work with any blog platform?

Yes, it works with any platform that generates RSS feeds – WordPress, Medium, Ghost, Squarespace, and others. The system validates feeds during setup to ensure proper formatting and image loading.

What happens if I exceed my contact limit?

Moosend typically allows temporary overage and contacts you about upgrading. Unlike some platforms, they don’t automatically charge overage fees or suspend accounts immediately.

How does deliverability compare to big-name providers?

Moosend’s 90.1% inbox rate matches or exceeds many established platforms. The combination of CSA certification, M3AAWG membership, and proactive reputation management delivers enterprise-grade deliverability at SMB pricing.

Can I migrate existing campaigns and contacts?

Yes, Moosend provides migration assistance and accepts standard CSV imports. The support team can help transfer complex automation workflows from other platforms.

Looking for detailed feature comparisons and alternative recommendations? Our complete guide to CRM with email marketing software evaluates Moosend alongside 16 other platforms to help you find the right balance of features, automation power, and budget for your business needs.

This article contains affiliate links. If you purchase through them, we may earn a commission at no extra cost to you.

Moosend delivers exceptional automation depth and professional email marketing capabilities at prices that make premium features accessible to growing businesses, though teams requiring heavy CRM functionality or extensive hand-holding support may need more specialized solutions.